Use the power of the press to boost your marketing success.
Developed and presented by journalists for The Times, The Independent and others, this seminar offers a unique opportunity to learn the tricks of the trade from those at the sharp end.
Course Overview
We will show you how to unlock your writing and marketing skills, tailoring your advertising materials and maximizing effectiveness in order to boost awareness of your programme, service or education centre.
You will learn how to improve your own writing skills to consistently catch a reader’s eye and keep it, informing and enthusing your target audience. As a delegate you will gain vital confidence in producing first class content for marketing material including course flyers, online content and your own articles.
The day’s event, created and delivered by content agency Fit For Print, will:
• Show you how to turn mundane events and announcements into compelling content.
• Use tricks from the media industry to boost your own material.
• Help you critique your own and others marketing material and copy to improve the end result.
• Offer a platform from which to explore new outlets for your material.
Cost - The cost of this event for an individual is £295 + VAT. Please note there are a maximum of 12 places available for this course.
Timings - The training begins at 09.30 and finishes by 16.00. Refreshments and a light lunch will be provided.
Trainer Biography - Kate Hughes
Kate Hughes has been a Fleet Street journalist for over ten years. A senior contributor for the Sunday Times, Independent, Financial Times, Sky News, and others she now combines her journalism career with helping professionals make the most of their written content, press releases and marketing material – both online and in print. As Editorial & Training Director for media solutions company Fit For Print, Kate splits her time between writing and helping professionals both improve their media relationships and hijack the tricks of the trade to create consistently effective material!
Clients range from FTSE 100 companies to family businesses and individual professionals – all of whom receive effective training from a journalist working at the sharp end of the media industry.
Booking - To book a place on this course please click here and scroll to select this course.