Course Objectives
• To understand a strategic planning process.
• To identify the marketable capabilities available to the unit.
• To understand how the potential marketplace can be identified.
• To examine resources and structures which need to be in place to enable the CPD unit to succeed.
• To identify how organisational blocks can be overcome.
• To understand how potential client target lists can be drawn up.
The workshop will provide pro-formas and questionnaires to help with your planning processes.
Cost - The cost of this course for an individual is £295 + VAT.
Timings - The training begins at 09.30 and finishes by 17.00. Refreshments and a light lunch will be provided.
Course Leader Biography - Chris Ward
Chris Ward is a founding director of the Ranmore Consulting Group. He works with a range of knowledge based organisations, both in the professional services sector and in higher education. His recent client list includes large law firms, large chartered surveyor practices and a large software consultancy as well as a number of universities.
Chris also participates in the national Top Management Programme for Higher Education run by the Leadership Foundation for Higher Education.
His work ranges from:
• The design and delivery of tailored leadership and management development programmes,
• The design and running of sessions for management teams, using financial modelling techniques to review the key performance dimensions within their business,
• The design and running of sessions in other management skills,
• Consultancy in financial and business modelling.
To facilitate strategic and financial understanding within the higher education sector, Chris has designed and built the HESIM computer-based model of a university, a model of a school / faculty and a model for simulating commercial/entrepreneurial activity. These are designed to be bespoke to specific institutions.
Chris has a degree in Social Studies from the University of East Anglia, and an MBA from Cranfield Business School. He is a member of the CIM and the CIPM. He has held senior management positions within large plcs and a large firm of chartered accountants.
Booking - To book a place on this course please click here and scroll to select this course.
With funding in crisis, universities and colleges are looking to their CPD / Consulting units to provide a strong source of additional income. Whether you are creating a new unit or focussing the efforts of your existing one, this workshop will help you create an effective CPD service which maximises third stream income for the university or college.
From developing an effective strategy for a new or existing business unit, to helping participants understand how to grow and maintain their business services this workshop is essential for anyone involved in managing a business development or CPD unit within a university or college environment.
The workshop also covers the marketing planning process from identifying your target market to reaching and engaging potential clients.