Commercial Development Programme Workshop 2: Developing your Networking & Business Development Skills
- Start:
- 18 June 2010 (09:00 - 17:30)
- Venue:
- Northumbria University
- Contact:
- Louise Clayton
- Email:
- info@thetraininggateway.com
- Telephone:
- 01904 435360
The Commercial Development Programme is a great way to improve your institution's commercial capacity. Focusing on four key areas and led by Dr Tom Kennie, co-director of the national Top Management Programme for Higher Education (TMP), the course focuses on methods for improving your commercial skills.
This event will further enhance your skills in business networking and in relation to business development and selling skills.
Outline Objectives
- To understand the core principles of client relationship management.
- To relate the principles to the HE context.
- To discuss how to develop a strategy for CRM in an HE context.
- To provide some tools and techniques (The CRM Toolkit) to enable you to implement a more structured approach to CRM,
- How to develop and build client teams and client development plans?
- What is the role of internal and external customer/client surveys and how can they be used to help build the case for an even more pro-active approach to CRM?
- How do you undertake a client/stakeholder review meeting?
- To consider the change management challenges associated with introducing a more proactive approach to CRM.
Course leader Dr Tom Kennie
- Director of the Ranmore Consulting Group (www.ranmore.co.uk).
- Works with a range of knowledge-based organisations primarily in the professional service sector (e.g. firms of chartered surveyors, lawyers and software companies) and also in the higher education sector.
- For the past 8 years been co-director of the national Top Management Programme for Higher Education.
- Has experience of working with over 50 higher education institutions and research based organizations on leadership and management development programmes.
- 6 years as Director of Human Resources for DTZ, an international firm of property advisors, 2 years managing training and development activities for Balfour Beatty, 8 years as Head of Surveying in the Dept. of Civil Engineering at the University of Surrey.
Special offers
Attend workshop 1 ’Strategic Relationship Management: Key Clients and Client Relationship Management’ for a special introductory price of £250 + VAT.
Attend all 4 workshops for £950 + VAT (a saving of over £180!!!)
Course Administration
The courses are available individually at £295 + VAT. This is a huge saving on commercially-run training of this nature. If you would like to book a place on this course please return the booking form to info@thetraininggateway.com.
