The Training Gateway

Winner outstanding employer engagement initiative 2008

Gateway to Export

A one day workshop, supported by UKTI, developed specifically for HE staff focusing on developing international CPD activity.

Course Overview
The aim of the workshop is to help university staff increase and develop their international CPD activity and to outline the support and services available to help research, develop and implement strategies to develop an international market for CPD.

In particular the course will cover:
  • Why Internationalise?
  • Benefits and BarriersStrategy
  • Developing a strategy and detailed plan
  • Using market researchWhich markets?
  • Traditional markets
  • High Growth MarketsWinning International Business
  • Securing international business
  • Opportunities & ApproachesInternational MarketingDelivering Overseas
  • Terms/Routes to Market/Support
  • Identification of opportunities, cost and constraints
  • Key considerations for staff and for managersCommercial Aspects
  • Managing international risk
  • Elements of financial riskBusiness Culture
  • Understanding international business cultureConclusion
  • International Business support
  • Top 10 Success Factors

Cost
The cost of this event for an individual is £195 + VAT.

Timings
The training begins at 09.30 and finishes by 16.30. Refreshments and a light lunch will be provided.

Feedback
“I now have the tools to move forward within my department in internationalising our offering”,
“very good facilitators – lots of experience and expertise”,

Trainer Biographies

Simon Bedford
Simon Bedford has enjoyed a successful career in export sales and marketing in the private sector. This has involved running a large export department and extensive travel overseas particularly in the Middle and Far East, Africa, and the USA.
Over 30 years he has developed new and existing business through direct sales or establishing local operations. He now works independently with private clients primarily on export development, market research, and runs his own export training courses.
Simon is on contract to UK Trade & Investment as a Regional International Trade Adviser. In this role he works with companies looking at an alternative to direct export including setting up a branch office, local distribution company licensing, Joint Venture, or wholly owned subsidiary. He specialises in advice on entering the new emerging markets, particularly India and Vietnam.
Simon is one of the key presenters on the UKTI Passport to Export course and he also runs export Masterclasses on subjects such as Managing Agents and Distributors and Managing International Risk Effectively.
 Simon is an Associate Lecturer in International Business and Marketing at Hallam University, Sheffield.

Colin Russell BA(Hons) MIEx
Colin Russell is an independent international business advice and change management specialist. Since 2006, Colin has been delivering a contract for international trade support for UK Trade & Investment in the Yorkshire & Humber region. In this role, Colin works exclusively with companies in the professional, financial and business services sector and provides help, advice and support to enable them to develop successfully in international markets. He is also co-author of several practical guides published by UK Trade & Investment to assist companies in exporting services.

In his earlier career, Colin gained nearly 20 years experience in financial services with both Bradford & Bingley and Citibank in a range of operational, development and change related roles and has worked on a number of key international assignments. Prior to this, Colin worked in a number of planning and marketing roles for multinational companies, all with a strong international focus.
Colin is a Member of the Institute of Export, a graduate of the University of Salford in Manchester and is a fluent French and German speaker.