Course Overview
So you're on LinkedIn, but are you using it to build your business, save you time, advertise your products, establish your expertise, make the most of your contacts and network with new potential clients? This session will take you from amateur dabbler to professional networker.
The day will cover all relevant areas of functionality as well as discussing best practice approaches. By the end of the workshop, delegates will have a clear understanding of how to use LinkedIn for their own individual roles, and the impact this will have on the individual’s / University’s / College’s brand image and performance.
This course will cover:
• What LinkedIn is & how it works
• What it can be used for and the myriad of possibilities
• The importance of having a strategy
• Types of strategies to employ & help with strategy setting
• Networking in general and the know, like, trust factor
• The importance of your profile - we build it with you for maximum impact
• Building networks & connections - why and how
• Finding people you need for sales leads via advanced search
• How to interact with, contact and engage these individuals
• Importance of groups, group strategy & setting up a group of your own
• Asking & answering questions in groups and within Q&A
• Applications tools available – Twitter Link, Blog Link, Slideshare, Events, etc
Cost - The cost of this event for an individual is £195 + VAT. Please note there are a maximum of 12 places available for this course.
Timings - The training begins at 09.30 (registration from 09.00) and finishes by 16.00. Refreshments and a light lunch will be provided.
Special Requirements - Please ensure you are already signed up to LinkedIn, in order to get the most out of the workshop.
Trainer Biography - Michelle Beckett
Seen as one of the UK’s leading experts on LinkedIn, Michelle was one of the first million members back in 2004, and her network reach currently extends to over 16 million individuals. LinkedIn was her primary method of sourcing new business, marketing and finding candidates for her successful headhunting company, and for 12 years she carried out searches for many of the world’s major brands. Michelle is a graduate of the University of Lancaster, and has trained and consulted extensively on LinkedIn across the UK.
Booking - To book a place on this course please click here and scroll to select this course.
This inspirational one day training course will demonstrate how to maximise your business potential with LinkedIn. It will provide you with a clear, practical strategy and advice around using LinkedIn as a highly-effective business networking tool.